Why Vie13?
Quality; We buy the best fabric’s from around the world. We pride ourselves in our cuttings and mastery of stitching in all our garments.
Quantity; We have low minimums you can order 5 items or 100,000.
Qualified; We have over 60 years combined experience in Professional sport and working with stretch fabrics and sublimation. We are former World Champions, former World Record holders and former National Champions.

Why Vie?
The answer is in the definition
Vie – compete for something;
engage in a contest;
measure oneself against others;
to strive for victory or superiority;

Why 13?
The upside down 13 has been synonymous with cycle sports for over 100years. It’s the only number written in the international rules that can be used upside down. Superstitious athletes have raced with the number turned to cancel out the bad luck. This practice in cycling circles is known as “making your own luck”. This just happens to be our brand motto!

Our customer service is 2nd to none. We love what we do, and we love all Cycle sport… We don’t want to take you for a ride… We want to go on the ride with you!


Chamois Butt’r® was developed in 1988 by physical therapist and cyclist Steve Mathews, in collaboration with pro cyclists, physicians and chemists. Since then, Chamois Butt’r® has continued to evolve and is now available in most US bicycle retailers and is distributed internationally.

Chamois Butt’r® Original, Chamois Butt’r® Eurostyle™ and Chamois Butt’r® Her’® are non-greasy skin lubricants developed to improve riding comfort. Both products prevent the uncomfortable rubbing and chafing many cyclists experience while riding. Chamois Butt’r® products easily wash off skin and out of shorts with soap and water, and are gentle on even the most delicate skin and clothing.

We use only the highest quality ingredients to ensure that our products are easy on your skin. All Chamois Butt’r® products are paraben free, gluten free and contain no artificial colors or fragrances. Chamois Butt’r® products are produced in a state of the art facility, with strict quality assurance, adhering to the FDA’s Good Manufacturing Practice (GMP) guidelines. No animal testing is used for our products.

We listen attentively to our sponsored teams, riders and customers, and appreciate suggestions.  In fact, rider input has led directly to the development of many new products in our line-up includi you uhng eurostyle Embrocations, eurostyle Sports Skin Wash, eurostyle Sports Kit Wash and the first ever pH balanced chamois cream for women Her’™ Chamois Butt’r®.